Edition 157
Late 1960's
MARCS Club Early 1970's
Kraft Series 70 On the Bench
F3A World Champs - First Aussie
Kraft Australia Advert
Brian Green 93 World Champs
Fliteline Models Advert Ted Ryan
Brian's MK Curare YS60 Sankyo Digital
Dreaded F3A Pilot in Scale
Brian Green's About Aerobatics
Dot Green with Brian's Saturn
FLIGHT COMMENCE
The Kraft Systems Tee Shirt was part of the family uniform when I started flying RC. It was Kraft versus Futaba back then. Phil Kraft won the event but Kraft Systems Incorporated eventually lost the war. Since then I’ve flown and reviewed most of the big name radio brands. And a few newbies. Now I fly Futaba. Recent experience selling the product and meeting a wide range of owners across the country was an enjoyable one. If not Futaba I would fly JR. Both brands are supported by agents who are experienced modellers with competition power flying experience. Dealing with previous agents was often difficult. Ditto for local RC magazine publishers.
When FAI needed to find another host country for the 1991 World F3a F3d F3c World Championships it contacted the MAAA. The first phone call from MAAA Secretary went to Dad. Who then ran it by the APA committee. My contribution was selling advertising space for the official program. Aussie modellers were given the once in a lifetime opportunity see the the world best. In three disciplines. The event was a huge success and showed what is possible when the RC community and industry work together. Sandown 2015 was an extension of that experience to promote the hobby in Melbourne.
OGILVY on ADVERTISING
One of my favourite books. (Pan Books Ltd 1983 Cavaye Place London). The aerial photograph of his castle in France indicates he did rather well honing his craft. The commercial reality of publishing a low volume print magazine that contains no paid commercial advertising is reflected by the cover price of the print edition. Employing the time honoured tradition of editorial support it has one advert for an event. It's is a freeby. I did the creative using a variation of “White Space Sells’. A print advertising industry catch phrase widely attributed to David Ogilvy.
One of the publicity ideas for Sandown 2015 was flying Grahame Goodson’s magnificent Saito 100R3 powered 1/4 scale Paulo Severin Bleriot across Port Phillip Bay out of a speed boat. That flight never happened. Ran out of time. The model was almost ready then. It’s almost readier now. Fix the fuel tank, complete the rigging and its “chocks away!”
FLIGHT COMPLETE
